English spirit, german management.MINI
It’s rare that we find a moment in culture that so perfectly encapsulates MINI’s belief that Anglo-German partnerships are a winning combination. So when the Bavarian born manager was announced as the head of the England national team, it was an opportunity too good to pass up.
March 2025
Senior Designer
English spirit
Flags, scarfs, Metro, podcasts, takeovers.
From OOH activations around Wembley—including MINI flags lining Olympic Way, Boxpark digital displays and even a reserved parking spot for the gaffer himself—to a Metro ad, podcast reads and takeovers on football websites we celebrated the manager's first match to showcase the power of the England-Germany partnership
