ADIDAS: RUnning needs nothing but you
A man jogging outdoors on a fall day, wearing a gray hoodie, gray beanie, and beige pants, with autumn leaves on the ground and a brick building in the background.

We celebrate the purest of all sports and everything we can do without. By its very nature, running is the purest, most democratic pursuit in sport. We want to inspire runners to see past time, distance and expectation. Running is about you, your personal experience and nothing else.

Lead Designer

adidas running

Guidelines

I led the development of a comprehensive toolkit that allowed designers from all over Europe to create on-brand assets. The toolkit included OOH, DOOH, social assets, display banners and skins and more.

Open magazine showing fashion photos of a man in an outdoor setting and text about Adidas.
Open magazine displaying branding and design guidelines, with black and white pages, including logo usage, performance branding, and visual layout instructions.
A rolled-up brochure or flyer features fitness-themed images, including a man in athletic wear on a track or outdoor setting, and a close-up of Nike athletic shoes, with promotional text and contact details.

Select Works

Adidas: Sports Credibility

Adidas: Stan Smith

MTV x Diageo

The Wembley Cup

The BAFTAs