stan smith forever

Adidas

The next step in our journey to help End Plastic Waste begins with reimagining the iconic white court sneaker, the Stan Smith, The forever platform represented a new approach to sustainable design and signalled a new era for the classic silhouette.

March 2021
Lead Designer

Stan Smith

Guidelines

I lead the development of a comprehensive toolkit that allowed graphic designers from all over the globe to create on brand assets. The toolkit included OOH, DOOH, social assets, display banners and skins.

Adidas: Sports Credibility

Adidas: Stan Smith

MTV x Diageo

The Wembley Cup

The BAFTAs