adidas: stan smith forever
A white sneaker with green accents, a crumpled plastic water bottle, and a used plastic glove on a plain light background.

The next step in our journey to help End Plastic Waste begins with reimagining the iconic white court sneaker, the Stan Smith, The forever platform represented a new approach to sustainable design and signalled a new era for the classic silhouette.

Lead Designer

Stan Smith

Guidelines

I led the development of a comprehensive toolkit that allowed graphic designers from all over Europe to create on-brand assets. The toolkit included OOH, DOOH, social assets, display banners and skins and more.

Open magazine page titled 'OOH & PRINT IMAGERY' displaying images and text related to model clothing, including images of male and female models in streetwear, with a dark background showing color settings and design options.
Open magazine showing design layouts for branding, including Adidas logo, slogans, and sneaker images, accompanied by a building with Adidas branding.
Rolled-up magazine with a print advertisement for Adidas shoes featuring a white sneaker with green accents, and the text 'STAN SMITH. FOREVER' and 'SAFE ZONE' in blue.
Advertisement in a subway station featuring a white Adidas sneaker with a green heel tab, a plastic bag, and a green bottle, with the text 'Stan Smith, Forever' and statements about recycling and being iconic. Next to it, a man in a grey jacket, white pants, and white sneakers stands with his hands clasped.
A bus stop shelter on a city sidewalk with a green advertisement for Adidas Saint Smith, Forever, showing an ice cream cone, and a digital bus schedule display. In the background, there are brick residential buildings and a street with no vehicles or pedestrians.
Billboard advertisement for Adidas featuring images of a man and a woman, with green and white text, set against a blue wall in an urban area, with cars on the street in the foreground and buildings in the background.
Graffiti-covered wall with advertisements for Adidas promoting sustainability and recycling, featuring green and white text that says "Stan Smith, Forever" and "Sow the Seeds of a Greener Tomorrow."
Bus stop shelter with benches and advertising posters, surrounded by green plants, with a person walking past on the sidewalk in front of a building with dark siding and large windows.

Select Works

Adidas: Sports Credibility

Man jogging outdoors during fall with colorful leaves on the ground, wearing a gray hoodie and a white beanie.
Three people in a kitchen exchanging a yellow object, smiling and laughing, with a stove and window in the background.

Adidas: Stan Smith

MTV x Diageo

Two soccer players in white jerseys celebrating on a soccer field, holding a large trophy, with medals around their necks and ribbons hanging from the trophy.
White sneaker with green accents, a green water bottle, and crumpled white paper on a plain white background.

The Wembley Cup

The BAFTAs

Fashionably dressed individuals standing on a red carpet outside a historic building with scaffolding and large screens in the background, attending a formal event or awards ceremony.