MINI: Agents of fun
With 'Agents of Fun' MINI rips up the rulebook when it comes to traditional car ads. Harnessing the ever-charming and action hero Jack Lowden, MINI cheekily brings thrilling stunts to the screen in a way that makes clever use of the existing rules.
Awards: Gold, Content Automotive at The Drum Awards; Lovie Awards People’s Choice; Auto Category Winner.
Art Direction, graphic and motion design
Agents of Fun
Fun, agile, and mischievous.
Shot on 16mm, the film carries the tactile, imperfect texture of analogue – adding emotional grain, visual restraint, and a sense of authorship that’s rare in the polished world of commercial filmmaking. The entire production was staged at the MINI Plant Oxford, transforming the iconic facility into a high-octane playground of secrecy and speed.
Blipvert Teasers
A series of three, 5-second-long blipverts that were added in-between movie trailers at cinemas across the country. Developed in a top-secret style with hidden messages and even Morse code to match. I built each asset from scratch including sound design featuring real-life MINI John Cooper Works exhaust effects.
